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Make Up Your Own Mind
About Whether a Telsa is Right For You
AWARD | Direct Campaign

Life

Tesla

Support

Creative Partner
About Whether a Telsa is Right For You

Despite climate change causing more frequent and severe power outages year on year, only 7% of people relying on life support equipment at home have access to backup power. Collaborating with Ausgrid, we will deliver Tesla power adapters to each of their 50 000 life support customers in the Sydney network area.

These power adapters will enable life support machines to be powered directly by a Tesla car when the power goes down. A QR code in the box will enable these households to register for the Tesla Life Support Program, connecting them with nearby Tesla owners who can assist them in the event of a power emergency.

Older generations are the least likely to trust a Tesla because they believe the necessity of charging them makes them unreliable – particularly in an emergency.

The Idea
Tesla will prove that their cars are not JUST reliable, but potentially life-saving, by creating a backup power plan for people on life support.
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Generations Not Guaranteed

Brief 1 | IronClad
Client
Ironclad
Product
Legacy Pan
Target
Anyone who needs a non-stick frying pan
Prop
A non-stick pan that will last.