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Keep Your
Housecat in the House
AWARD | Radio

Story

RSPCA

Time

Creative Partner
Housecat in the House

With roaming pet cats responsible for the death of 546 million animals a year (323 million of them being native animals) keeping your cats at home has a profound impact on protecting Australian wildlife. And it’s a win for cat owners because pets who are safely contained at home are at less risk of injury from cars, dogs and other cats.

The Idea
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Generations Not Guaranteed

Brief 1 | IronClad
Client
Ironclad
Product
Legacy Pan
Target
Anyone who needs a non-stick frying pan
Prop
A non-stick pan that will last.