Control Your
Mood
AWARD | Social Campaign
Mood
LIFX
Mates
Creative Partner
Mood
‘Lizzy Lifx’ will hack popular Facebook housemate-finding group, pitching herself as the ultimate dreamboat of a housemate. But when people click the dummy link to check out her profile, they won't find a human.
Instead, they'll be redirected to the LIFX website – where it will be revealed that it was, in fact, too good to be true.
No one affects your mood more than the people you live with – especially when you’re living in a sharehouse.
We will create a Facebook profile for 'Lizzy Lifx', who will post on popular housemate finding groups pitching herself as the ultimate mood-boosting dreamboat of a housemate.
Lizzy will engage with people looking for their perfect housemate by commenting on posts, sending direct messages, and asking questions – all in the hopes of encouraging people to check out her profile.
But when people click the dummy link, they'll be redirected to the LIFX website – and all will be revealed.
