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Aussie Music Festivals
AWARD | COMMERCIAL CREATIVITY

Festival

Beers

Creative Partner
Aussie Music Festivals

Major Aussie festivals are slowly dying from a toxic combination of slowing sales and ever higher overheads. But the people who love them just can't afford to help. These days, ticket prices are so eye-waveringly expensive it's barely even worth attempting to save.

So much of our potential savings for big experiences like festivals are wasted on impulsive (and often very average) nights out.

The Idea
We will turn impulse ‘after work bevvies’ into impulse savings – to save our festivals.
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In the year leading up to every major Aussie music festival, we will release a limited edition festival tinny, available wherever you like to get your booze.

For every $10 festival tinny purchased, $4 from the sale will be put towards a Bevvie Benefactor festival fund. This fund will be used to offset costs of tickets, so that when tickets are released for sale, they'll be cheaper for everyone.

People can also opt to log their beers through an online portal – giving them the ability to track their personal contributions and check up on the overall amount raised. The top contributors will win access to an exclusive presale – no FOMO here!

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Generations Not Guaranteed

Brief 1 | IronClad
Client
Ironclad
Product
Legacy Pan
Target
Anyone who needs a non-stick frying pan
Prop
A non-stick pan that will last.