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Art Direction + Editorial Design + Copy
Graphic Design

Salty

Salty Dagger

Lookbook

Creative Partner
Art Direction + Editorial Design + Copy

Dreamed into being by a collection of nutcases, Salty Dagger's first lookbook showcases the love and care they put into each and every one of their jewellery designs. Storytelling is their mantra, and the editorial design reflects this, with bold block fonts that nod to nineties nostalgia and broad, page-spreading imagery. Extra bits of love pop up here and there, like polaroid frames, pastiche collages and textured tape, to imbue the book with the handcrafted essence that Salty Dagger breath to life through their designs.

The Idea
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Generations Not Guaranteed

Brief 1 | IronClad
Client
Ironclad
Product
Legacy Pan
Target
Anyone who needs a non-stick frying pan
Prop
A non-stick pan that will last.