The Dating App that
Empowers Women With Every Connection
AWARD| Digital Campaign
Finger
Bumble
Ninja
Creative Partner
Empowers Women With Every Connection
One area where the ideals of equality are continuing to fall short for women is the bedroom. In fact, heterosexual women are the least likeliest to orgasm during sex.
The reason? Most men still don’t know what they’re doing down there.
Bumble will level the sexual playing field through an interactive game that secretly trains men to become better at pleasuring women.
As an shareable Facebook game, Fruit Ninja 2.0 will help to close the orgasm gap by covertly gamifying female pleasure training for men.
To clear each level, players will have to unlock the specific combination of movements, pressure and timing that causes each piece of fruit to explode.
Unbeknownst to them, they will simultaneously be training up the skills necessary to level up their game in the bedroom (finger dexterity, rhythm and patience).
All will be revealed at the end of the game, when players are awarded badges that can be displayed on their Bumble profile – showcasing their abilities to potential matches.
